Uirou is actually Japanese Wagashi.
It is made with rice mixed with flour and sugar.
Uirou has a sticky texture and is sold at many bakery shops that present and showcase Uirou in many exciting colours.
JPY 400 - JPY 600（about 350g）
It remains a popular souvenir from Nagoya and has a longer shelf life, compared to other Japanese sweets.
Today, Uiro is well loved and sold at many confectionary shops. Colourful packaging attracting tourists and locals alike makes it an attractive gift for everyone!
A must for everyone!
At the main Nagoya station, one can find many brands and colourful shops selling Uirou. Take your time to choose your favourite Uirou in your favourite colours! Have fun shopping for Uirou!