Uniquely Nagoya!
Why is the “Uirou” so alluring?

What is “Uirou” ?

Uirou is actually Japanese Wagashi.
It is made with rice mixed with flour and sugar.
Uirou has a sticky texture and is sold at many bakery shops that present and showcase Uirou in many exciting colours.

Main Ingredient List

  • Rice flour
  • Sugar
  • Water

Average Price

JPY 400 - JPY 600(about 350g)

The tradition of the Uirou is regarded fondly.

It remains a popular souvenir from Nagoya and has a longer shelf life, compared to other Japanese sweets.
Today, Uiro is well loved and sold at many confectionary shops. Colourful packaging attracting tourists and locals alike makes it an attractive gift for everyone!

Uirou! A popular souvenir from Nagoya!

A must for everyone!

Uirobar

Uirou!
An impressive souvenir!

Point1

At the main Nagoya station, one can find many brands and colourful shops selling Uirou. Take your time to choose your favourite Uirou in your favourite colours! Have fun shopping for Uirou!

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