Uniquely Nagoya! Why is the “Uirou” so alluring?

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What is "Uirou"?

Uirou is actually Japanese Wagashi.
It is made with rice mixed with flour and sugar.
Uirou has a sticky texture and is sold at many bakery shops that present and showcase Uirou in many exciting colours.

Main Ingredient List

  • Rice flour
  • Sugar
  • Water

Average Price

JPY 400 - JPY 600(about 350g)

The tradition of the Uirou is regarded fondly.

It remains a popular souvenir from Nagoya and has a longer shelf life, compared to other Japanese sweets.
Today, Uiro is well loved and sold at many confectionary shops. Colourful packaging attracting tourists and locals alike makes it an attractive gift for everyone!

Click here to learn about the best restaurants for Uirou

Uirou! A popular souvenir from Nagoya!

A must for everyone!


Uirou!An impressive souvenir!

At the main Nagoya station, one can find many brands and colourful shops selling Uirou. Take your time to choose your favourite Uirou in your favourite colours! Have fun shopping for Uirou!


Uirou Restaurants
(Nagoya Local Food Specialities)

TOP3 Uirou Restaurants

Nagoya Meshi
List of Nagoya specialties

The locals have been in love with their own unique food in Nagoya.
Now it is called “Nagoya Meshi” and it finally came into the spotlight in Japan.
It is a must to try some “Nagoya Meshi”, outstanding Nagoya local food specialities when you visit Nagoya!

  • Hitsumabushi

  • Miso Katsu

  • Tebasaki

  • Taiwan Ramen

  • Kishimen

  • Miso Nikomi Udon

  • Nagoya Cochin

  • Ankake Spaghetti

  • Morning Service

  • Curry Udon

  • Taiwan Mazesoba

  • Miso Oden

  • Teppan Italian

  • Tenmusu

  • Ogura Toast

  • Uirou

  • Ebisenbei

  • Ebi Fry

List of Nagoya specialties